Sale of Digital Media ad sales business in AU and NZ
Owner, AD2ONE Group
“I was introduced to Jacanda Capital in August 2015 with a view to making an exit from the AU and NZ markets. He immediately understood the current business, its customer proposition and importantly, was well connected with potential purchasers in major international markets.
Towards the end of 2015, he presented the business as an acquisition opportunity to several local and international advertising technology and advertising sale companies. Once we had received a number of offers, then term sheets, Philip managed and led the due diligence process and ensured we successfully navigated the issues and challenges to completing the transaction across legal, tax and business operations.
This was a challenging transaction with several entities in different territories, with multiple currencies and time zones. Unusually the sellers, buyers, corporate advisor and lawyers never met in person. Phil worked over the holiday season to ensure we closed the transaction before the end of 2015.
Phil's knowledge of the sector, as well as his overall business and M&A experience, were instrumental in closing the deal when major USA advertising technology company, Gravity 4, acquired the business in late 2015.
I achieved a strong result and I would recommend Philip to any business seeking similar advice and experience.”